Initial Meetings

When we meet with you, we listen intently to understand your plans for the property and your investments. We will ensure the marketing and disposition strategy for your property is consistent with those plans. Then we will strive to maximize the value of your property, first by providing an accurate broker opinion of value based on reliable comparable property sales information. Then, we work to create more value by marketing directly to the commercial brokerage community. This, combined with our knowledge of the market and our marketing proficiency, assures a maximized selling price.

Our Marketing Programs

Our savvy use of internet marketing allows us to reach out to co-operating brokers and principals faster. We set up an exclusive web site for each property listing so it can be viewed worldwide.

Why Our System Works

Consider This The country’s top five hospitality brokers combined account for only 10% of all transactions. That means that 90% of all other hospitality transactions are conducted by 125,000 other brokers – that 90% is Swoboda Hospitality Specialists target market. We utilize Specialized Marketing Systems to bring Together Buyers and Sellers. If you choose not to work with Swoboda Hospitality Specialists, you will miss out on 90% of the marketplace!

Exclusively Listed

Yes, we exclusively list all the hospitality properties we market for sale. In today's nationwide marketplace, buyers and cooperating brokers want to know someone is associated with the owner to represent the property. Buyers detest "confidential listings" where only sketchy information is available. Cooperating brokers dislike "confidential listings" because they recognize there is likely no commission agreement and probably no protection for them if they bring in a buyer. They tend to steer their prospects to exclusively listed properties.

Assuring that information about your property gets to bona fide buyers requires that your broker have an agreement with you for representation. If you are not willing to give a broker your written listing agreement, how can you expect the broker to devote time and precious capital toward seriously finding you a buyer?

Like you, we spend significant amounts of time and money maintaining our networks and resources, which provide continuity in our business activities. We consider our listing agreements as our business obligations. We do not bring buyers to properties for "one-shot" showings or where the property is "open listed." We bring those buyers to our exclusive listings. If you are listed with Hospitality, you can expect such loyalty. So, "If you are serious about selling your hospitality property, you should engage someone who is serious about finding you a buyer!"

Like you, we spend significant amounts of time and money maintaining our networks and resources, which provide continuity in our business activities. We consider our listing agreements as our business obligations. We do not bring buyers to properties for "one-shot" showings or where the property is "open listed." We bring those buyers to our exclusive listings. If you are listed with us, you can expect such loyalty. So, if you are serious about selling your hotel or motel, you should engage someone who is serious about finding you a buyer!

All our exclusive listings include both a list side and a sell side fee that splits the gross commission equally. This means more cooperating brokers are working to sell your property for maximum value.

Swoboda Hospitality Specialists is one of the hospitality brokerage firms with a client-first policy of EQUAL cooperation with other brokers. This ensures maximum value by implementing a marketing strategy that involves the entire brokerage community.

We put our policy of total broker cooperation in writing on every listing

Broker Opinion of Value

When we agree to broker your property, you will receive our complimentary Broker Opinion of Value. We believe this expertise will obtain an advantageous sale for you. To ensure accuracy, our professional opinion of value is conducted independent of your expectations.

E-mail Marketing

Consists of electronic and web-based solutions, including your own web site to present your property in an exciting and interactive manner. This includes online-brochures, e-post cards, e-offering packages, virtual tours and C-D presentations. These formats are gaining in popularity because they offer an exciting presentation of your property, are ideal for out of town buyers and can be adjusted as changes need to be made to your information during the listing period. Swoboda Hospitality Specialists keeps abreast of the latest technology so our clients can appeal to the widest possible segment of qualified buyers.

Begins with our proprietary database, which consists of brokers and principals, including the CCIM broker networks. Our database, along with many others, is used to contact, via e-mail, blasts to alert brokers and buyers that your property is available for sale. We also list the property on other property listing services, accessed by brokers and investors. The brokers in turn contact their qualified buyers. No one broker alone can sell all available properties.

Marketing Timeline

We provide you with a customized marketing timeline in writing. We commit to this advertising schedule and timeline in the promotion of your property. When it comes to marketing to buyers or brokers, Swoboda Hospitality Specialists exceeds our competition.

Our Guarantee

If we don't carry out our unique marketing strategy and marketing timeline as presented in our listing proposal, you can cancel your listing at any time!